The New Face of ‘Community’

By Stephen L. Burger, CPM®, CRX, CSM

Much has been written about the need to adapt to change or risk getting left by the roadside.This is a clear point in the latest edition of Emerging Trends in Real Estate, the annual broad-based opus from the Urban Land Institute and PwC.

So it is with the equally broad-based concept of the community, which, according to ET, is in the midst of watershed change. This change is coming at the hands of female executives, well-to-do immigrants and new generations of workers and retirees, all of which are on the rise.

Just to give you an idea of where the national community is headed, ET reports that by “2025, the number of women in the workforce will rise to 78 million,” an increase of eight million over last year.

Despite perceptions, says the report, “many immigrants coming to the United States are highly educated, middle- and upper-class families with substantial purchasing power.”

And not surprisingly, by 2025, there will be some 66 million people over age 65--a whopping 38% more than in 2015. Simultaneously, current 18-to-24-year-olds will form the majority of the home-buying population.

And this of course is just the tip of the iceberg. Although we have treated it before, the tech explosion will also continue to shape-shift and increase the purchasing power--and therefore the cultural and economic influence--of all of the above.

For any company servicing this growing, changing community there are tremendous opportunities there. As we embrace these opportunities, we underscore our dedication to the increasingly diverse nature of our national community and our national, regional and local economies.For those who don’t, keep in mind that the pickings along the side of the road can be sparse.

Steve Burger, President

As president and COO of Eugene Burger Management Co., Steve Burger is directly responsible for the overall quality, depth and consistency of management services provided in all 15 regions in the EBMC coverage map.

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