12/14/2016

4 Key Challenges for 2017

KANSAS CITY, MO--Incoming IREM president Michael T. Lanning, CPM, has some very clear ideas on what real estate professionals need to focus on in the coming year, as he explained in a recent article in Bisnow. The article also recently appeared on the IREM news page.

According to Lanning, who is also senior vice president and asset services leader for Cushman & Wakefield here, states that the four key issues are talent growth, sustainability, technology and economic uncertainty.

In terms of talent, he tells Bisnow writer Saraf Ahmed that management teams need to “secure new talent coming into the field.” He says it’s all about “keeping the momentum going.”

Ensuring and maintaining sustainability goals is a topic, it seems, on every real estate manager’s mind. Lanning tells Ahmed that “helping project owners and developers outline and reach their sustainability goals may play an important role for a multitude of real estate firms, but should begin to take precedence.”

Technology, of course, is advancing rapidly and equally rapidly changing the ease with which we work. “Email, instant messaging, video conferencing and social media are now the primary avenues of immediate contact,” he says, “and real estate firms need to recognize that—and readily adapt to it.”

Times of economic uncertainty--and the basic truth that real estate is still a cyclical endeavor--demand that all CRE players remain flexible in the face of economic change.In fact, he tells Bisnow that, “The only thing real estate brokers and managers can be inflexible on is flexibility, and they should expect to adjust their management focus on a yearly, monthly and even daily basis to satisfy clients, developers and owners.”

Click here for the story on Bisnow and here for IREM.

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