3/15/2011
Jay Kacirk quoted in industry article
Be a Magnet for Tenants
A well-orchestrated property showing can move your space onto a prospect's short list. Apply these four key steps with every prospect.
By Mariwyn Evans | March 2011
1. Prep to Perfection
"First impressions are big," so there’s no excuse for showing prospective clients a space that looks less than its best, says Gray Randolph, SIOR, executive vice president of CB Richard Ellis of Virginia in Norfolk. At a minimum, vacant space should have clean carpeting and ceiling tiles, no dust or debris, and new lightbulbs.
"Cleanliness is a psychological factor. If you see a dead bug or a piece of trash, you’re going to think the whole space is dirty and poorly maintained," says Kate Good, a multifamily occupancy marketing specialist and speaker with KateGood.com in Phoenix. You can also make a space look better by taking time to turn on the lights, adjust the thermostat, and run water in the bathrooms to get rid of trapped sewer smells.
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